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This web page has the following on the homepage, "A smart investment for the life of your home." Our analyzers saw that the web site also said " Learn about the features of insulation to help meet your project needs." The Website also said " Tips for insulating your entire home from attics and crawl spaces to additions and garages. Insulation for every part of your home. Solutions to help you complete projects for both new and retrofit construction. Find your local energy rebates and incentives. Find retailers or contractors in your area. For Professionals and Building Owners." The website's header had news as the most important optimized keyword. It is followed by newsroom, news center, and media which isn't as highly ranked as news. The next words jm.newshq.businesswire.com uses is media center. press was included and will not be viewed by search parsers.